The world of internet marketing and business online has become a bit of a minefield. The problem is online entrepreneurs are spending so much time trying to get people to their websites that they overlook the basic concept of keeping the customer there and ultimately leading them to a sale. A website, not dissimilar to a shop front, must be inviting and attractive but above all it must be easy to use. This is where website navigation comes into play.
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Improving Website NavigationThere is nothing more frustrating than browsing a webpage and you can’t find your way to the product or service that brought you to the website in the first place. More often than not a customer that can’t be served quickly will simply go back to the search results and click on the next website in the list. In this article we are going to look at some simple rules you or your web designer should adhere to in order to keep your customers stress free.
Specific NavigationThe makeup of a website can vary greatly depending on the business. However, keeping your website navigation specific to the business and the reasons visitors are there… Read the rest
Your Business and Social MediaIf you are not using social media to promote your business, you are denying your business another facet through which to develop. That being said, there are certain principles to which you should adhere on your quest to develop and maintain an online image. Here are three tips for promoting your business through social media:
Give Out Coupon Codes:People love free stuff. If you give your page’s followers coupons, they will find value in following your feed and engaging with your content. And best of all: it doesn’t have to be your coupons! You can give out promo codes for whichever niche your audience tends to be in. Try GoDaddy’s promo codes, which you can find for free here, and give them out. You can find free online promo codes for pretty much whatever merchant you want at DiscountGo.
Consistency in Your Brand ImageThere are many social media platforms from which to choose today. Ensure that your brand image stays the same on every post across every platform. Bear in mind that marketing is as much about brand recognition as it is about getting the right information across to the right people. Content may be worthy of shares, but it will do your conversion rates no justice if it cannot be swiftly and definitively related to your business.
Keep it RealThe first word in “social media” is the first thing that you should focus on. Like it or not, social media platforms… Read the rest
If you are an avid user of computing systems and you are looking to buy a laptop that is compatible or comes with a fast, simple and easy to use operating system, then you should get yourself a nice Linux OS friendly laptop that can offer you efficient services. Linux is one of the most widely used in the world and is known to deliver reliable performance for laptop users consistently. Linux OSs are remarkably light and also efficient and could be utilized whether you wish to edit images or even do routine office work. If you think that your Mac or Windows OS is too heavy for your computer and making it difficult for you to get your work done, then you can decide to get a Linux OS installed computer that might make it simpler for you to perform your work.
Best Computers to run Linux operating systemsLinux OS compatible computers are on the market at computer stores and outlets all over the country. Computers from manufacturers like Dell, Toshiba, Compaq, Apple, Acer, Advent, Sharp, IBM, Cannon, Siemens, Sony, and Asus can all run Linux-based operating systems. You can always check out websites like http://bestgear.org, they have comparisons on different makes/models and you can choose the one that best serves your needs. Some companies also make customized Linux laptops for industries and office organizations.
What is Linux?Linux is an open source operating system that is available for download from online resources. Open source means that… Read the rest
It’s hard to resist a sweet prize or a free gift. Whenever a contest is announced, starts rushing to try their luck. If it doesn’t cost anything to enter besides a minute of your time, what do you have to lose? It feels good to emerge a winner, especially when the prize involved is lucrative. By that same measure, a lot of people will take a free gift even if it’s something that they might not have otherwise wanted. It’s free, so why not? Do you know that running contests on social media can boost your web traffic? Apart from multiplying your traffic, contests have the power of boosting the engagement rate. We are going to look at the surest ways of getting the best out of social media challenges.
Do a Coupon Giveaway: Try these ones from HostPapaThis is probably one of the simplest methods, simply find some working coupons and collect them on a page on your website. For example we found these ones for SureTrader on http://wiseinvesting.org. Then you can post the link on various social media channels advertising ‘free coupons’. A lot of people will check it out from curiosity if nothing else, and then they might see what else you have on your website.
Gaining Traffic from social media contestsA message about a planned or ongoing contest on social media will attract different kinds of people. Even those who are not necessarily interested in your products (yet!) will come with the hopes… Read the rest
The online world can be very complicated, particularly when it comes to marketing your business. Where do you start? Which platform do you use? While the aim is to build relationships with customers, connecting with them online can be hard to accomplish when you’re focused on running your business. Therefore, take note of the following steps designed to bring clarity to the oft-confusing process of marketing your presence in the online sphere.
Develop a Consistent, Well-Thought-Out Brand & WebsiteTo begin, consider your company’s branding and how it relates to what you wish to achieve. Are you a luxury business that offers premium products? Is there a color scheme associated with your products’ packaging? What type of messaging or slogans are important to your business? These combined elements will become key when you are developing your online presence, because when it comes to branding, the trick is consistency. You don’t want to confuse your target audience by exhibiting an inconsistent persona. Instead, ensure that your company’s ethos, slogans, logos and color schemes are applied consistently across all online and offline platforms. Make sure that your website is easy to use and consistent with the branding. By the way, if you are just getting started out many web hosts offer excellent savings for new clients. Check out VPSdeals.org, they can set you up with a basic Linux hosting package at a very reasonable price. I can’t stress enough how important it is to have a good website. Make sure that is… Read the rest
Ask people to name a web browser and most of them will say Internet Explorer or Firefox. Chrome has become quite popular as well and Safari is the most popular on Macs. In distant fifth place is Opera, one of the oldest and most innovative web browsers still being actively developed. In recent years, Opera’s mobile browser has gained popularity on mobile devices including smartphones and tablets as well as other niche markets such as the Wii. However, few people use Opera on their desktop PC or even realize it exists for PC, Mac and Linux. What sets Opera apart from the other browsers in the Big Five? The most obvious answer is that Opera is more than just a browser, it’s an entire suite of web tools wrapped in one program. Opera also includes a POP/IMAP mail client, torrent client, RSS feeder, download manager, debugging tools, and more. Adblocking, password management and other features offered as extensions for competing browsers are built into Opera. For these reasons, Opera did not offer the ability to use extensions until recently; there was simply no need. One down side to this was the absence of any ‘coupon extensions’, which tend to be one of the most popular extensions on the other major browsers. If you were an Opera user you had to (at least until recently) google a term like ‘expedia promo codes online’ and then manually add these codes into various online retail sites. Opera widgets, extensions and Unite… Read the rest