The online world can be very complicated, particularly when it comes to marketing your business. Where do you start? Which platform do you use? While the aim is to build relationships with customers, connecting with them online can be hard to accomplish when you’re focused on running your business. Therefore, take note of the following steps designed to bring clarity to the oft-confusing process of marketing your presence in the online sphere.
Develop a Consistent, Well-Thought-Out Brand & WebsiteTo begin, consider your company’s branding and how it relates to what you wish to achieve. Are you a luxury business that offers premium products? Is there a color scheme associated with your products’ packaging? What type of messaging or slogans are important to your business? These combined elements will become key when you are developing your online presence, because when it comes to branding, the trick is consistency. You don’t want to confuse your target audience by exhibiting an inconsistent persona. Instead, ensure that your company’s ethos, slogans, logos and color schemes are applied consistently across all online and offline platforms. Make sure that your website is easy to use and consistent with the branding. By the way, if you are just getting started out many web hosts offer excellent savings for new clients. Check out https://couponcodes.hosting/godaddy-promo-codes/, they can set you up with a basic Linux hosting package at a very reasonable price. I can’t stress enough how important it is to have a good website. Make sure that… Read the rest
Your Business and Social MediaIf you are not using social media to promote your business, you are denying your business another facet through which to develop. That being said, there are certain principles to which you should adhere on your quest to develop and maintain an online image. Here are three tips for promoting your business through social media:
Give Out Coupon Codes:People love free stuff. If you give your page’s followers coupons, they will find value in following your feed and engaging with your content. And best of all: it doesn’t have to be your coupons! You can give out promo codes for whichever niche your audience tends to be in. Try godaddy promo codes, which you can find for free here: https://couponcoder.com/godaddy-promo-codes, and give them out. You can find free online promo codes for pretty much whatever merchant you want at Coupon Coder: https://couponcoder.com/
Consistency in Your Brand ImageThere are many social media platforms from which to choose today. Ensure that your brand image stays the same on every post across every platform. Bear in mind that marketing is as much about brand recognition as it is about getting the right information across to the right people. Content may be worthy of shares, but it will do your conversion rates no justice if it cannot be swiftly and definitively related to your business.
Keep it RealThe first word in “social media” is the first thing that you should focus on. Like it… Read the rest
Ask people to name a web browser and most of them will say Internet Explorer or Firefox. Chrome has become quite popular as well and Safari is the most popular on Macs. In distant fifth place is Opera, one of the oldest and most innovative web browsers still being actively developed. In recent years, Opera’s mobile browser has gained popularity on mobile devices including smartphones and tablets as well as other niche markets such as the Wii. However, few people use Opera on their desktop PC or even realize it exists for PC, Mac and Linux. What sets Opera apart from the other browsers in the Big Five? The most obvious answer is that Opera is more than just a browser, it’s an entire suite of web tools wrapped in one program. Opera also includes a POP/IMAP mail client, torrent client, RSS feeder, download manager, debugging tools, and more. Adblocking, password management and other features offered as extensions for competing browsers are built into Opera. For these reasons, Opera did not offer the ability to use extensions until recently; there was simply no need. One down side to this was the absence of any ‘coupon extensions’, which tend to be one of the most popular extensions on the other major browsers. If you were an Opera user you had to (at least until recently) google a term like ‘expedia promo codes online’ and then manually add these codes into various online retail sites. Opera widgets, extensions and Unite… Read the rest