online marketing guide for beginners

The Beginner’s Guide to Online Marketing

The online world can be very complicated, particularly when it comes to marketing your business. Where do you start? Which platform do you use? While the aim is to build relationships with customers, connecting with them online can be hard to accomplish when you’re focused on running your business. Therefore, take note of the following steps designed to bring clarity to the oft-confusing process of marketing your presence in the online sphere.

Develop a Consistent, Well-Thought-Out Brand & Website

To begin, consider your company’s branding and how it relates to what you wish to achieve. Are you a luxury business that offers premium products? Is there a color scheme associated with your products’ packaging? What type of messaging or slogans are important to your business? These combined elements will become key when you are developing your online presence, because when it comes to branding, the trick is consistency. You don’t want to confuse your target audience by exhibiting an inconsistent persona. Instead, ensure that your company’s ethos, slogans, logos and color schemes are applied consistently across all online and offline platforms. Make sure that your website is easy to use and consistent with the branding. By the way, if you are just getting started out many web hosts offer excellent savings for new clients. Check out VPSdeals.org, they can set you up with a basic Linux hosting package at a very reasonable price. I can’t stress enough how important it is to have a good website. Make sure that is… Read the rest
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Social Media, MyPillow Coupons and More Business Tips:

Your Business and Social Media:

If you are not using social media to promote your business, you are denying your business another facet through which to develop. That being said, there are certain principles to which you should adhere on your quest to develop and maintain an online image. Here are three tips for promoting your business through social media:  

Give Out Coupon Codes:

People love free stuff.¬†If you give your page’s followers coupons, they will find value in following your feed and engaging with your content. And best of all: it doesn’t have to be your coupons! You can give out promo codes for whichever niche your audience tends to be in. Try coupons for My Pillow, which you can find pretty much anywhere, and give them out. You can find free online promo codes for pretty much whatever merchant you want at Couponfeed.org.

Consistency in Your Brand Image

There are many social media platforms from which to choose today. Ensure that your brand image stays the same on every post across every platform. Bear in mind that marketing is as much about brand recognition as it is about getting the right information across to the right people.  Content may be worthy of shares, but it will do your conversion rates no justice if it cannot be swiftly and definitively related to your business.

Keep it Real

The first word in “social media” is the first thing that you should focus on. Like it or not,… Read the rest