The world of internet marketing and business online has become a bit of a minefield. The problem is online entrepreneurs are spending so much time trying to get people to their websites that they overlook the basic concept of keeping the customer there and ultimately leading them to a sale. A website, not dissimilar to a shop front, must be inviting and attractive but above all it must be easy to use. This is where website navigation comes into play.
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Improving Website NavigationThere is nothing more frustrating than browsing a webpage and you can’t find your way to the product or service that brought you to the website in the first place. More often than not a customer that can’t be served quickly will simply go back to the search results and click on the next website in the list. In this article we are going to look at some simple rules you or your web designer should adhere to in order to keep your customers stress free.
Specific NavigationThe makeup of a website can vary greatly depending on the business. However, keeping your website navigation specific to the business and the reasons visitors are… Read the rest
It’s hard to resist a sweet prize or a free gift. Whenever a contest is announced, starts rushing to try their luck. If it doesn’t cost anything to enter besides a minute of your time, what do you have to lose? It feels good to emerge a winner, especially when the prize involved is lucrative. By that same measure, a lot of people will take a free gift even if it’s something that they might not have otherwise wanted. It’s free, so why not? Do you know that running contests on social media can boost your web traffic? Apart from multiplying your traffic, contests have the power of boosting the engagement rate. We are going to look at the surest ways of getting the best out of social media challenges.
Do a Coupon Giveaway: Try these ones from EnterpriseThis is probably one of the simplest methods, simply find some working coupons and collect them on a page on your website. For example we found promo codes on CouponJournal.org. Then you can post the link on various social media channels advertising ‘free coupons’. A lot of people will check it out from curiosity if nothing else, and then they might see what else you have on your website.
Gaining Traffic from social media contestsA message about a planned or ongoing contest on social media will attract different kinds of people. Even those who are not necessarily interested in your products (yet!) will come with the hopes of emerging winners.… Read the rest
The online world can be very complicated, particularly when it comes to marketing your business. Where do you start? Which platform do you use? While the aim is to build relationships with customers, connecting with them online can be hard to accomplish when you’re focused on running your business. Therefore, take note of the following steps designed to bring clarity to the oft-confusing process of marketing your presence in the online sphere.