coupons – Linux Business Week & Coupons

Case Study: How Shein used coupons to grow their online business

You get to the checkout page and there is a space to enter a Shein coupon code. ‘Oh,’ you think to yourself, ‘I didn’t know they had coupons.’ A quick Google search later and you’ve found a coupon code that will get you 30% off, but you need to up the total value of the items in your shopping cart to $100. No problem, there were some shoes that you had looked at earlier but decided to pass on. With the discount they’d be almost free! A week later you get an email thanking you for your recent purchase, and here’s a special coupon just for you for 15% off any full price item. Well, you don’t really need anything but it sure would be a shame to just let that coupon go to waste. And besides, they did make it just for you! So you find a nice dress, you don’t need it now but it’s cute and besides that you are getting a deal! And just like that, Shein has convinced you to spend more on their website than you ever intended to in the first place.

The Psychology of Coupons

So, how did Shein accomplish the feat of parting you from more of your hard-earned money? Quite simple, they used the psychology behind coupons. Even though consumer habits have changed drastically over the last few decades with the advent of the shopping mall and then online shopping, coupons have remained a constant. Why is that? Well,… Read the rest

Social Media, Hosting Coupons and More Business Tips:

Your Business and Social Media

If you are not using social media to promote your business, you are denying your business another facet through which to develop. That being said, there are certain principles to which you should adhere on your quest to develop and maintain an online image. Here are three tips for promoting your business through social media:

Give Out Coupon Codes:

People love free stuff. If you give your page’s followers coupons, they will find value in following your feed and engaging with your content. And best of all: it doesn’t have to be your coupons! You can give out promo codes for whichever niche your audience tends to be in. Try GoDaddy’s promo codes, which you can find for free here, and give them out. You can find free online promo codes for pretty much whatever merchant you want at DiscountGo.

Consistency in Your Brand Image

There are many social media platforms from which to choose today. Ensure that your brand image stays the same on every post across every platform. Bear in mind that marketing is as much about brand recognition as it is about getting the right information across to the right people. Content may be worthy of shares, but it will do your conversion rates no justice if it cannot be swiftly and definitively related to your business.