Case Study: How Shein used coupons to grow their online business
You get to the checkout page and there is a space to enter a Shein coupon code. ‘Oh,’ you think to yourself, ‘I didn’t know they had coupons.’ A quick Google search later and you’ve found a coupon code that will get you 30% off, but you need to up the total value of the items in your shopping cart to $100. No problem, there were some shoes that you had looked at earlier but decided to pass on. With the discount they’d be almost free! A week later you get an email thanking you for your recent purchase, and here’s a special coupon just for you for 15% off any full price item. Well, you don’t really need anything but it sure would be a shame to just let that coupon go to waste. And besides, they did make it just for you! So you find a nice dress, you don’t need it now but it’s cute and besides that you are getting a deal! And just like that, Shein has convinced you to spend more on their website than you ever intended to in the first place.