The world of internet marketing and business online has become a bit of a minefield. The problem is online entrepreneurs are spending so much time trying to get people to their websites that they overlook the basic concept of keeping the customer there and ultimately leading them to a sale. A website, not dissimilar to a shop front, must be inviting and attractive but above all it must be easy to use. This is where website navigation comes into play.
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Improving Website Navigation
There is nothing more frustrating than browsing a webpage and you can’t find your way to the product or service that brought you to the website in the first place. More often than not a customer that can’t be served quickly will simply go back to the search results and click on the next website in the list. In this article we are going to look at some simple rules you or your web designer should adhere to in order to keep your customers stress free.
The makeup of a website can vary greatly depending on the business. However, keeping your website navigation specific to the business and the reasons visitors are… Read the rest